Director of Marketing, US Oncology - Tepotinib and Bintrafusp Alfa

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

A career with EMD Serono is an ongoing journey of discovery: our 56,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For more than 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others. EMD Serono is a business of Merck KGaA, Darmstadt, Germany.

Your role:

The Director of Marketing – Tepotinib and Bintrafusp Alfa is responsible for the marketing launch planning and execution of all indications in development of two novel compounds (Tepotinib and Bintrafusp Alfa), and will be responsible for brand management and execution after the approval of each new product/indication. The indications currently in development for Tepotinib include Non-Small Cell Lung Cancer (NSCLC) for MET Exon-14 skipping mutation and EGFR+ MET Amplifications. The indications in development for Bintrafusp Alfa include Biliary Tract Cancer (BTC) and NSCLC (multiple trials covering different biomarkers/patient populations and disease stages).

You will have a leading role in driving future revenue growth for Tepotinib and Bintrafusp Alfa, by:

  • Developing and executing strategic and tactical marketing/brand plans, built on a foundation of deep market knowledge, HCP and patient insight; monitor effectiveness of marketing initiatives and course-correct when necessary
  • Coordinating across functions to execute the launch plans for Tepotinib and Bintrafusp Alfa in the US market, in collaboration with the Global Business Franchise leaders assigned to these launches, ensuring launch readiness in advance of the FDA approval date
  • Pursuing leading-edge approaches to meet customer (patient and provider) needs. Evaluate and determine the best multi-channel promotional mix for brand overall, and for each indication
  • Developing and monitoring Operating Expense brand budget across indications, including the assessment of synergies with other parts of the business, and coordinating closely with Alliance partners where applicable
  • Monitor the execution of brand-related activities, while providing guidance to the US cross-functional brand teams
  • Collaborating with Training organization on the development and implementation of the Field Force training plan, providing direction on content and supporting the training execution/workshops
  • Collaborating with Market Access & Customer Solutions team members to devise market access strategies, pricing and reimbursement plans and distribution strategy
  • Collaborating with the Medical Affairs team to ensure mutual understanding of commercial and medical strategies, obtain guidance on product attributes, differentiation points, engagement of key opinion leaders and other elements required to educate the medical community on the product profile
  • Collaborating with Business Excellence team to provide input for short- and long-term revenue forecasts, guide market research design and planning, and support the development of scorecards with key performance indicators to measure success
  • Collaborating with Regulatory Affairs, Legal and Compliance team members to ensure promotional materials and all other tactics are in compliance with all laws, regulations and EMD Serono policies
  • Working closely with GSK marketing team members as part of the EMD-GSK Alliance to launch and commercialize Bintrafusp Alfa in the US, to ensure alignment on the plans above
  • You will help build and sustain a high-performance culture within the US Oncology team, as you:

  • Build trust and empower cross-functional team members involved in the execution of brand plan tactics
  • Ensure that all aspects of the EMD-GSK co-commercialization agreement are executed with a high degree of collaboration, transparency and shared responsibility
  • Manage, coach and develop direct and indirect reports
  • Build relationships with external stakeholders, including opinion leaders and patient groups
  • Who you are:

    Minimum Qualifications

    • Undergraduate degree
    • Minimum of 10 years pharmaceutical marketing experience
    • At least 3 years oncology marketing experience in the US

    • Launch experience of at least one pharmaceutical or biotech product in the US marketplace

    Preferred Qualifications

    • MBA degree is preferred

    • Experience in the NSCLC market segment is strongly preferred
    • Previous field sales experience in the pharmaceutical/biotechnology industry is desirable
    • Experience working with co-promotion or co-commercialization partners is a plus
    • New product planning and/or portfolio planning experience is a plus
    • Solid understanding of the OIG and FDA regulations governing pharmaceutical marketing and the PhRMA code
    • Strategic ability to define a clear path in a complex environment, utilizing strong analytical skills to evaluate market insights and data to shape strategies, develop plans and adapt tactics
    • Results orientation with a proven track record of success for consistently meeting or exceeding sales/quantitative targets and qualitative objectives

    • Ability to access and influence various functional areas and motivate groups to action
    • Leadership skills to establish a highly engaged cross-functional team that embodies the EMD Serono culture of innovation, customer urgency and passion to win
    • Business knowledge of the US commercial environment, marketing best practices/emerging approaches, oncology market access trends, the oncology clinical/scientific landscape and a working knowledge of oncology product development, regulatory and medical affairs

    • Ability to translate medical information into succinct and impactful marketing messages
    • External orientation with a demonstrable ability to establish physician thought leader and other relevant stakeholder relationships

    What we offer: With us, there are always opportunities to break new ground. We empower you to fulfil your ambitions, and our diverse businesses offer various career moves to seek new horizons. We trust you with responsibility early on and support you to draw your own career map that is responsive to your aspirations and priorities in life. Join us and bring your curiosity to life!

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