Demand Marketing Specialist

Employment Type

: Full-Time


: Advertising/Marketing/Public Relations

Job Description:

Pentair currently has an opening for a Demand Marketing Specialist to join our team at our New Brighton, MN location. In this role, the Demand Generation Marketing Specialist

 is responsible for partnering closely with the Strategic Marketing Leaders and Product Managers to build integrated marketing communication (IMC) plans, go-to-market growth programs and lead generation initiatives and drive them through marketing execution. Responsible for integrating promotional elements into marketing and maximizing communications channels to ensure the proper message is delivered to customers.

This professional will report to the Residential Flow Strategic Marketing Manager and will partner closely with others for each project. This role will also work closely with the Product Management, Sales, Content Marketing, Digital Marketing, and Channel Marketing teams. #LI-KS

We will:

  • Create career growth and rotational opportunities within various areas of the organization
  • Pay competitively
  • Provide on the job training and mentoring in Pentair’s proven best practices
  • Offer health benefits & coaching
  • Support your long term retirement goals through a competitive 401K matching and stock purchase plan
  • Offer employee discounts
  • Protect you with life insurance and other options
  • Tell you more about all the great benefits – just ask!
  • You will:

  • Develop campaign plans for driving demand via delivery of go-to-market programs and managing cross-functional execution of plans through the marketing team.
  • Build integrated marketing plans for campaigns and growth initiatives leveraging multiple levers to execute demand programs.
  • Create new product development launch plans and execute successful releases
  • Follow established process and implement best practices for campaign development & implementation, including accountability structure for stakeholders.
  • Responsible for developing campaign value proposition, key messages, objectives, KPIs, target audiences, and demand generation channels
  • Work closely with Content Marketing, Digital Marketing & Channel Marketing to ensure successful execution of plans
  • Leverage customer insight data to refine integrated marketing communication plans.
  • Identify media outlets, agencies and partners for paid media channels and campaigns.
  • Develop and implement media planning, buying, and innovation strategies.
  • Measure success of various marketing campaigns and adjust tactics as needed.
  • Help promote uniformity and consistency of brand.
  • Monitor and manage expenses within allotted marketing budget
  • Participate in sales meetings, kaizen events, etc. that require industry knowledge as an input for success
  • Participates in marketing team discussions to ensure strategies and activities are aligned with vertical market plans.
  • Perform other duties as required
  • You should:

  • Hold a BS or BA degree in business or marketing, or equivalent combination of education and relevant work experience .
  • Minimum of 3-5 years of marketing experience, business knowledge and financial acumen.
  • Some interdisciplinary marketing experience – know how all functions of a successful marketing team need to operate.
  • Demonstrated marketing experience supporting new product launches and other types of demand activity.
  • Demonstrated campaign planning and execution in a multi-channel environment (OEM, dealers, distributors, retailers, consumers, etc) preferred.
  • Demonstrated project management experience preferred.
  • Prior Agency experience desirable.
  • Demonstrated track record in successfully completing projects in a dynamic environment.
  • Team leader instincts as well as a team player.
  • Some knowledge of pump and/or water industry
  • We like, but don’t require:

  • Strategic thinker with strong analytical skills.
  • Ability to lead change.
  • Organized and methodical in approach.
  • Excellent written and oral communication skills.
  • Enthusiastic and willing to learn.
  • Ability to plan, organize and manage multiple projects simultaneously.
  • Results oriented; ability to deliver on a commitment and follow through.
  • High level of self-motivation/initiative.
  • A passionate company and brand ambassador.
  • A team player having the ability to manage, interact and influence at all levels within the organization.
  • Experience with a CRM tool such as, but not limited to, Salesforce, HubSpot CRM or other
  • Proficiency with PC, Microsoft Office Suite required. Knowledge in use of personal computers, and common business productivity tools such as word processors, spreadsheets, databases, project scheduling tools, etc.
  • Additional Information:


    10%-25% travel required.

    Diversity and Inclusion:

    With our expanding global presence, cross-cultural insight and competence are essential for our ongoing success. We believe that a diverse workforce contributes different perspectives and creative ideas that enable us to continue to improve every day. Race, gender, ethnicity, country of origin, age, personal style, sexual orientation, physical ability, religion, life experiences and many more factors contribute to this diversity.

    We take ongoing action to improve the diversity of our workforce by:

  • Ensuring leadership involvement and ownership
  • Attracting and retaining diverse talent at all levels
  • Fostering a globally aware, inclusive culture
  • Ensuring our practices are fair and non-discriminatory

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